Do we need brands?

Do we need brands?

  I think that many brands feel artificial and unnecessary. Who would actually miss another boastful gambling brand, another creamy variety of yoghurt or for that matter another the-most-climate-friendly-power-company-in-the-world on a day-to-day basis? Probably...
What makes Gucci great?

What makes Gucci great?

What do you think represents beauty in the future? I have written about this earlier and suggested at the time that beauty in the future was represented by Alessandro Michele, the creative head and designer of Gucci[1]. Last week the new collection Aria was presented...
The return of beauty

The return of beauty

Great shifts and crises create space for change, for new thoughts, ideologies, values and new aesthetics. What was regarded as attractive in design, architecture and fashion a mere decade ago becomes nigh despised in this shift. The change is swift and almost always...
What to do with the city when no one wants it?

What to do with the city when no one wants it?

200 years of urban development seemed to be a primal force and natural law as reliable as gravity. There will always come a day when Mega trends weaken and become questioned. This development is often quick and surprising, this has now happened. What will become of...