Quattroporte lectures on the future

At Quattroporte we like to share our unique values-based insights and our broad knowledge of the future. Since we have studied the views and behaviour of many, many people throughout several decades, quantitatively and qualitatively, we dare to say that our studies on the future have a very special substance. Our material and our future scenarios are always based on a particular, solid empirical study driven by our own curiosity and genuine interest in understanding where society is headed.

The fields upon which Quattroporte is able to apply its expertise has no real limits. We are contacted by councils, educational institutions and private players in many different fields. Below you’ll find a few of the lectures we often give in Sweden, Europe and the rest of the world.

Retail of the Future:

In November 2013 Quattroporte conducted our own study on the Retail of the Future, driven only by our own curiosity and an eagerness to know more. When we invited our clients and friends to this seminar, it turned out to be so popular we had to turn people away. So we decided to go out and share our discoveries about the future of retail in more of these seminars on the future of retail. What new concepts might be created in a future where physical market places aren’t needed to the same extent as before? What’s needed for the customers to open their wallets in your particular shop or for your specific goods? Or will “physical” shopping even become extinct?

Luxury Gods:

How come the luxury industry is doing so well – despite economic crisis and cuts? Most of us have probably noticed the so-called luxury trend. A trend that appears to be here to stay and that will develop further and take on new shapes in the future, as trends do. How will we define luxury in the future? Is it all about an expensive and relatively unattainable product with aesthetic perfection and incomparable quality? Will it affect other industries, such as travel and events? Is it possible to make money out of the luxury consumption of the future, or is this yet another bubble about to burst?

The Future according to the 00s Generation:

There is more than a million young Swedish citizens, recently born into a new century. These children make up our future, but what do we actually know about them – as people, as citizens, and as consumers? The general view is that they are super-spoilt online citizens. But are they really? Or do they dream of something completely different? What does the future look like viewed through their eyes?

The City and Council of the future:

What signifies the cities and councils that succeed in attracting new residents? What will be the determinig factors in the future? What does housing look like? Environs? How much more will the residents of the future be willing to pay to live here? Do they want a great view or good transportation? Good shopping? Maybe everything? What reasoning will make property developers and councils attract more prospective clients?

The 90s Generation Is Not Like the Rest of Us:

In 2010 we conducted a large study with 3000 youths in Sweden and India (all the participants were born during the nineties). We encountered a generation with new dreams, ideas and values. A well-attended seminar seminar and a great demand for the report itself made us realise that this is something more people should be made aware of.

Work and Education of the Future:

During 2012 Quattroporte undertook a large study with young people in Sweden. Close to 2000 participants between the ages of 15 and 30 answered our questions. We take into account the dreams of the future our youths have regarding employment, education and family based on extensive research based on their values. Having performed this study we can answer many questions concerning how school, work life, family structures and society may function in the future.

Healthcare and Medical Services of the Future:

What will the health care of the future look like? How can society (municipalities, councils and private contractors) keep up with the progress? Can the system be rationalised and made more effective without sacrificing quality? Of course it can. Peter Majanen and professor Håkan Eriksson have conducted an extensive study that has resulted in a recently published book, we would also be happy to give seminars or lectures about the results of this study.

Elderly Care of the Future:

The elderly may hold great potential in the future. It may be in the form of new business opportunities, technological innovations or political challenges. What do you require to make the move? The elderly of tomorrow are expected to have greater requirements where goods and services are concerned with regards to variety and customer adaptation. They are also expected to have a greater purchasing power than the elderly of today. This makes it possible for private companies within the public sector to develop and sell new products and services.


The Avantgardists are a demographic group that are 6-10 years ahead of the masses. Avantgardists are the first ones to adopt new trends concerning tastes, attitudes and behaviours, regardless of the field be it housing, experiences or consumption. Quattroporte has identified the Avantgardists through the study of changing values. Trends move in a certain direction and the avantgardists are on the leading edge. We have studied avantgardists in over 30 countries over a long period of time and possess great insight regarding where to find avantgardists in Sweden. We know how to make the best use of this interesting demographic group when developing your company, concept or idea.

IKEA is dead. Long live XXX!

Is it possible to imagine a world of design where IKEA no longer sets the framework? Who are the new players and what are the new paths of development? We demonstrate design trends gathered from fairs such as Milano, Design London and Maison et Objet. Which of these trends will grow and gain importance? What is the luxury of the future? How will the value of material and immaterial experiences change in a transformative economy?

Future Vision:

A workshop where we identify interesting trends and wildcards that will be relevant in the next 3-5 years.

Megalopolises and Urban Environments of the Future:

Analysis of future possibilities in the city: Mumbai, Tokyo or Kalix? Are there new structures that can lead to a sustainable city?

The Winners on the Talent Market:

In a world where knowledge is available to all, it becomes useless. Talent becomes the most valued currency. What separates today’s talents from those of the future? What is talent, and what is ingenuity? How does one develop and keep a talent?

The next Google, please!

What brands will have the most beneficial development in the next 5-10 years? What characterises the companies with the best prospects for the future? What are the consequences?

Cultural Visions:

How will culture develop in Sweden and abroad? How will cultural institutions, consumption and methods of financing change?

Generation Multitasking:

The youth of today fits 40 hours into a day. Multitasking has become a necessity. How does this affect the prospects of communicating with a generation that never gives you its undivided attention?

Culture of the Future in the Middle East:

What are the paths of development? Can conflict be a driving force of a unique development?

Values of the Future:

How have values developed in the past 100 years, and how will they develop in the 100 years to come? What does research tell us on the matter? How will changes in values affect societal progress on the whole?

Retailing in India:

What are the trends? How does India compare to Europe? We will provide some examples of successful investments.

For further information, please contact Peter Majanen, phone +46 735 460 465