Some of our cases.
Uppgift: Skapa ett kommunikationskoncept inför en ny kampanj för HPV-vaccination i Stockholms län
Uppdragsgivare: Stockholms Läns Landsting
Quattroporte har gjort en målgruppsanalys och kommunikationsstrategi som landade i det nya och emotionella kommunikationskonceptet för HPV-vaccination i Stockholms län. Målgruppen unga tjejer 22-26 år var själva med och skapade konceptet som baserades på mycket starka känslor och där personer som själv blivit drabbade var avsändare. Happy Li utformade kampanjen som synts på tunnelbanor och bussar under våren 2013.
The future image of Sweden
Objective: To work together with the client to develop an image of Sweden that will attract talent, capital and visitors.
Client: Visit Sweden
Quattroporte was part of the strategic effort to develop the image of Sweden. In this effort we identified the central trends that will impact Sweden, conducted an international segmentation study and participated in the development of the communication strategy. In the segmentation study the Avantgardists were identified as the most interesting group of the future in Sweden.
Objective: Scientific review, probability analysis of the future development of technology to identify intuition and premonitions (hunches).
Quattroporte together with the world renowned designer Reed Kram and leading scientist prof. Ronald Jones investigated the possibility of creating a system to identify hunches. Research has shown that some people are more likely to act correctly in critical situations. For example firemen have been able to anticipate catastrophes before they happen. Creating a means of detecting and communicating these premonitions would have substantial value. Unfortunately the results of the study are confidential.
Security of the future
Objective: Develop the security solutions of the future for the professional market.
Client: ASSA ABLOY
Quattroporte has on several occasions identified trends that will influence the security business during the next 3 to 5 years. Together with ASSA ABLOY we have worked with the development of the security solutions of the future, for example the electro mechanical “Aperio” lock.
Design of the future
Objective: To work together with the leading universities in the world in the development of the design process and it’s applications.
Clients: Stanford, Konstfack, Imperial College among others
Quattroporte has worked to identify the most important trends that will influence design over the next five years. A book on the topic will be published in cooperation with leading scientific institutions in the field.
Objective: To create an offer for the tourism organization of the future.
STF is striving to increase their membership with 200 000 new members over the next 10 years. In order to succeed the organization needs to create a new concept, renewing the organizations image. Quattroporte performed both a qualitative and a quantitative study, interviewing 4562 members in Sweden as well as 300 employees within the organization – from hosts to the management team.
Framtidens trender STF (PDF)
Objective: To create attractive shopping for the consumers of the future.
Quattroporte conducted a target group analysis and identified the consumer trends most likely to influence the development of the marketplace. Economic assessments were created for different scenarios. The concept was developed together with the most interesting target groups, taking into account aspects like positioning, design and brands. We were later involved with the development of infrastructure solutions for Bromma Blocks. The first leg of the build, H3, was completed in 2009. In 2011 Retail Award named Bromma Blocks the best mall in Sweden.