Expect the unexpected and place your thoughts outside the box already.
Empiricism: In our mobile trend laboratory we conduct analogue experiments where we convert the thoughts and theories we encounter in our daily work.
The process is marked by careful documentation, follow-up and continuous live reporting, and a conclusion in relation to the original trend hypothesis.
New experiments will be posted here regularly as we try out new trend hyptheses.
Read more about our experiments in the menu on the left!