Victoria Sandell

Creative Director

Place of birth: Överkalix
Astrological sign: Capricorn
Chinese astrological sign: Rabbit

Victoria came to Stockholm from the coldest and darkest reaches of Sweden in search of adventure and light 30 years ago. After 25 years of searching, some of which were spent studying at Stockholm University and working in retail and market research, she finally found her dream job at Quattroporte.

Her fearlessness, incurable desire for new experiences and creative work at an intelligent work place has ensured her continued quest for the ”stars” together with her co-workers at Quattroporte. Victoria’s twisted sense of humor and at times nurse Ratched like manner are a good complement at the office.

Areas of expertise:
The humanities (Including literature, film, Swedish, English, French, German)                                                                                                      Copywriting 
Corporate law (ARU)

Unexpected talent:
Arts and crafts advisor (knitting, crochet, embroidery, weaving and lace making)
Very good at and fond of driving fast cars
Marksmanship (pistol)

Urban studies, travels, fashion, retail, advertising, literature, film, driving and sports. 


Important events?
1979 Meeting my first love, who introduced me to my second love – HEAVY METAL
1983 Moving from Norrbotten to Stockholm. In search of challenges and development
1993 Enrolling at Stockholms University; reaching insight
2000 Graduates from Stockholm University
2003 Metallica and Björk at the Roskilde festival
2007 Quattroporte                                                                                                                                                                                           2008 First visit at The Venice Biennale. Totally unforgettable highlights my life every year since then
2009 Heavy metal festivals (Metal Town, Sonisphere and Hovet)
2010 In Flames club gig at Sticky Fingers in Göteborg and Tranquility at DebaserMedis                                                                                2011 First visit (since then annual) to Milan Design Week & Salone del Mobile                                                                                                    2018  SXSW in Austin (Texas)                                                                                                                                                   

What do you believe in?
Honesty, intuition and full speed ahead.

Who should work with Victoria?
An open minded and fearless avantgardist with who expects the unexpected and can handle a high pace.

Victoria Sandell
Mobile: +46 735-430 030