Richard Sjöberg

Chairman

Place of birth: Stockholm – grew up in Trelleborg
Astrological sign: Virgo
Chinese astrological sign: Tiger

Richard Sjöberg has worked with communication, mainly social communication in various forms, for the past 35 years. The duties have been about about political advocacy for political parties and a variety of consulting assignments around various public affairs assignments such as establishments för H&M and McDonald’s, handling of legislation on return handling and environmental issues.

For more than four years Richard worked as Public Affairs and Communication Director at Coca Cola Company with assignments for the European and global communication function. For the past 20 years Richard has mainly worked with three focus areas.The first has been assignments that have been about the homes, offices and neighborhoods of the future. The first for property owners and municipalities wanting to create as attractive neighborhoods as possible. The second focus area has been health, health care and diet.

Since september 2005 Richard is part owner and chairman of Quattroporte. And that is as much fun as you can have.

Areas of expertise:
Communication  focusing on behavioral change
Crisis communication
Public Affairs
Moderating
Focus group leader and interviewer

Unexpected talent:
Endless knowledge of Donald Duck

Interests:
Politics, opinion building, good wines and good food as well as NAFS(k) and duckism. (Nationella Ankistförbundet i Sverige (kvack).

THREE QUESTIONS:

Important events?

1978-1980 Building opinion and systematic media cultivation for the student council
1980 Moving to Stockholm
1986 Accepted to RMI Berghs Information and PR diploma programme
1988 Graduation from RMI Berghs
1991 Marries wife Elisabeth
1993 Oldest daughter Sofia is born
1993 Recruited by Lars Thalén to Burson-Marsteller where differing people gather to solve complex communication challenges with the object of reaching business goals.
1995 Youngest daughter Matilda is born
2005 Founding Quattroporte without a single client and 0 SEK turnover and being in the black from day one.

What do you believe in?

Facts and insights that lend power to communication thereby giving you the chance to change behavior.

Who should work with Richard?
Goal oriented clients who won’t shy away from a discussion and enjoy themselves during the process.