Values analysis

“In my world art fulfills a special role: aestheticizing the past and anticipating the future.”
Marshall McLuhan Understanding Media: The Extensions of Man (1964)

McLuhan believed that art could help us foresee the future. We want to help you see the trends that will shape society, your business and yourself during the coming years. At Quattroporte we can help you make use of trend analysis as a strategic tool for your development. We identify the trends and focus groups of the future in an early stage through close-up research.

Quattroporte has developed an value analys service called Artech. We have successfully used Artech in roughly 100 projects. The types of questions Artech can answer: What values will be important in the society of the future? Is bigger transparency in the collection of patient data acceptable to the patient of the future?